There is no doubt that the usage of mobile phones have drastically increased in the past few years making it essential for websites to be mobile-friendly. The easily accessible internet connection has also played a crucial role here.
When it comes to restaurants or restaurant websites, being mobile-friendly is an absolute necessity because research shows that most people browse different restaurant websites on their phones before visiting them.
If you have not yet optimized your restaurant website for mobile, it is high time you think about it. Read this article thoroughly to know why it is important to optimize your restaurant website for mobiles.
Let’s begin with a brief introduction to the concept of restaurant website mobile optimization.
What is mobile optimization for restaurant websites?
Mobile optimization for restaurant websites is a method that ensures a restaurant website appears prominently on mobile devices without being affected by the smaller screen.
In simple words, for any website, mobile optimization means making the website easily accessible on mobile devices. The display of standard websites often gets affected on different devices whereas mobile-friendly websites are designed to provide high-quality display on every screen size as they have the ability to adjust themselves based on various device screens.
The qualities of a mobile-optimized restaurant website includes the following:
- Prominent and easy-to-read texts.
- High quality images.
- Touch-friendly buttons.
- Easy navigation.
- Good speed.
5 reasons to optimize your restaurant website for mobiles
The restaurant industry is highly competitive as more and more restaurants are adopting digitization and constantly trying to meet all their modern customer demands. It is a necessity for restaurant websites to be mobile friendly to improve user experience and stay ahead of competitors.
Here are the 5 reasons to optimize your restaurant website for mobiles.
1. Growing usage of mobiles
Research revealed that more than 60% of diners use their mobile phones to browse restaurant websites online before visiting or placing order online. So not having a mobile-friendly website means losing a lot of potential customers.
You can also add the link of your website to your social media pages as most people stay active on social channels through their phones.
With a mobile-friendly restaurant website, you can make it easy for your customers to:
- Access the details of your restaurant.
- Checkout the menu clearly on your website.
- Order online or reserve tables if you provide such facilities online.
2. Boost online ordering and reservation
When you have a mobile-friendly restaurant website, along with an online ordering and restaurant reservation system, your customers can freely place order online by simply browsing through your menu.
Similarly, they can reserve their tables online with ease which will ultimately boost your sales and improve user experience.
3. Better search engine rankings
To secure a high rank on popular search engines like Google, your restaurant website needs to be mobile-friendly. Google’s Think Insights says if your visitors do not get what they need on your website, they are most likely to switch to another one instantly. So having a responsive website design is important for SEO as well.
According to Google Developers Google prefers websites that are built with responsive designs.
4. Improve brand image
A well-constructed responsively designed website always attracts visitors and offers a great user experience which ultimately improves your brand reputation. It also helps your brand gain the trust of your customers and website visitors.
5. Create a lasting impression
Internet users love responsive websites and if you can provide them with what they want it creates a lasting impression of your brand on them. Above everything, it gives users the freedom to access your website from any devices they want without compromising with the display and user experience.
Essential features to include in your restaurant website:
If you want to create an impressive and mobile-optimized restaurant website, include the following features in it:
- Mobile responsive design
- Seamless ordering system
- Table reservation system
- A prominent restaurant menu
- An attractive gallery
- Social media profiles
If it appears to be overwhelming to you, let us tell you, you can get all these facilities at one place and that is WP Food Manager.
Discover the WordPress based solution now!
Restaurant Mobile Optimization
Enhance Your Restaurant’s Success with Mobile-Friendly Design
Maximize customer satisfaction and boost online orders by discovering why mobile optimization is essential for your business.
Wrapping up
We hope that the reasons that we have shown in this article to optimize your website for mobiles will help you understand its importance and encourage you to optimize yours as soon as you can. To conclude, we could say that optimizing your restaurant website for mobiles will increase your Google search ranking, create a good brand reputation, improve your experience, and make your website be easily accessible on various devices.
To get daily updates on restaurant tips, follow us on Instagram @wpfoodmanager
