However, Hari Moksh was in need of a strong online presence to manage and fulfill the growing demands of its esteemed customers in a systematic way. So it turned to WP Food Manager for a complete online solution for its restaurant business.
Challenges Hari Moksh faced
Hari Moksh did have a website before but it was an ordinary one with a basic food menu and third-party dependent table reservation facility. On one side, it received an overwhelming response from its customers for its physical restaurant, on the other, the online establishment failed to generate results or put an impact on its sales.
To improve that, Hari Moksh tried to conquer the online market by relying on third-party platforms like Wolt, Uber eats, and Lieferando which were costly and claimed a big share of its profits.
The biggest challenges that Hari Moksh faced include
1. Poorly-structured website
Hari Moksh’s old website lacked many basic features due to which they were struggling to gain the limelight online.
- The website lacked search engine optimization which highly affected its traffic and audience reach.
- Similarly, their menu was not built properly. It was just an ordinary food menu without any functionalities that ultimately failed to get the audience’s attention.
- Hari Moksh did not have a responsive web design earlier, which caused a poor user experience and increased bounce rate.
2. Spending a huge amount on third-party platforms due to the absence of online ordering and delivery systems
Due to the absence of online ordering and delivery facilities, Hari Moksh was dependent on third-party food-selling platforms for which it had to bear a huge amount of commission every month.
- A significant share of their monthly profits was eaten up by third-party platforms.
- Lack of brand exposure as online orders were placed on a third-party website.
- Difficulty in handling customers during rush hours, weekends, and festivals.
- Poor space management.
For all these reasons the restaurant staff had to put a lot of manual effort into managing the overall system which often affected their efficiency and customer satisfaction.
3. Lack of Technical Support
One of the biggest challenges that Hari Moksh faced in the online field was the lack of a dedicated IT support team. This is why they have struggled a lot with their websites’s overall management including food menu, table reservations and more.
- Poor website maintenance.
- Difficulty in systematic Google data tracking and analysis for performance measurement.
- Struggling to manage multiple orders received through third-party platforms and using multiple devices.
- Spending a hefty sum of money on third-party reservation platform Quandoo.
- Unresolved technical issues.
In a nutshell, all the challenges that they faced in establishing themselves online, became an obstacle for them to grow. This ultimately led to a stagnant profit level and missed sales opportunities which they could have easily overcome with a prominent online presence and systematic restaurant management.
Solution
Hari Moksh needed a complete digital makeover to grab the missed sales opportunities and revenue growth for which it selected WP Food Manager.
The founder said “ I did a lot of research on WordPress-based restaurant solutions and finally picked WP Food Manager because it offers an A to Z online restaurant management solution.”
The WP Food Manager team reconstructed the Hari Moksh official website and added strength to it with marketing automation, an increase in sales, and a strong IT support team.
Mr. Piyush Sardhara, highly appreciating our support team says “The WP Food Manager support team is very sincere. They have taken care of all my IT & marketing requirements very efficiently. I am happy to be associated with WP Food Manager.”
Results
Hari Moksh has noticed significant improvements in its overall sales, number of customers, and growth.
1. Increase in online orders with an online ordering and delivery system
WP Food Manager’s online ordering and delivery system has turned their website into a money-making machine that has benefited the restaurant in the following ways:
- Zero reliance on third-party platforms that helped them save €4000 monthly expenses on commission.
- Significant increase in online orders.
- Systematic management of online orders and deliveries made it easy for staff to be more efficient at work and impress customers.
- Boost in sales and profit.
In addition to these benefits, the overall management of online orders, deliveries and the restaurant became easy with a feature-packed Mobile App.
WP Food Manager has also renewed the food menu of Hari Moksh with better images, descriptions, and price details that have made it easily accessible to everyone.
- Better food listing.
- Easy managing and updating food items on the menu.
3. Better website performance
The WordPress-based restaurant management solution of WP Food Manager has drastically improved the website performance of Hari Moksh in the following ways:
- Improved SEO with better visibility.
- Regular maintenance for speed consistency.
- Increased website traffic.
- Better audience reach.
4. Improved marketing activities
Besides building an extraordinary website with exceptional restaurant management facilities, WP Food Manager’s restaurant management solution also covers restaurant marketing services.
- Regular social media posts to keep customers and followers updated about new deals, offers, restaurant specialties, daily special menus and more.
- Offering discounts on food items with a dedicated loyalty program.
- Weekly blog posts.
- Email marketing.
5. Boost in the number of new and repeat customers with higher engagement levels
The collaboration between WP Food Manager and Hari Moksh has resulted in a remarkable increase in new and repeat customers for Hari Moksh. It has also improved customer engagement levels to a great extent.
- With our strategy-driven loyalty program, Hari Moksh managed to attract new customers and retain the existing ones.
- Automated newsletters to keep customers updated and engaged with the latest offers and developments.
- Increased efficiency in restaurant staff for automation of multiple tasks, which allows them to focus of core restaurant activities and serving the guests better.
6. Additional benefits
The other improvements and enhancements that Hari Moksh experienced after collaborating with WP Food Manager include the following:
- Added table reservation facility making it easier for restaurant owners to manage rush hours and customers to select and reserve their seats before stepping into the restaurant.
- Now Hari Moksh is able to display its location on Google Maps with our Google Maps services.
- It now has a review section to help customers post their reviews directly on their website.
- An attractive restaurant gallery is also added to their restaurant website to show the restaurant’s ambiance and interiors.
With WP Food Manager, Hari Moksh has finally managed to get what it has been looking for for so long. Currently, it has a prominent White label & highly SEO oriented restaurant system where it manages all the restaurant activities like managing orders, deliveries, restaurant marketing, and a strong IT support team for all types of IT assistance.